Marketing Strategies: 5 Steps to becoming a Success Magnet

Marketing Strategies: 5 Steps to becoming a Success Magnet Posted By susanne On July 12, 2012 @ 3:16 pm In Best Practices,Business Development,Coaching,Marketing,Real Estate Information,Real Estate News,Real Estate Training,Today's Top Story | Comments Disabled [1]What would it mean for you to manifest the success you desire and the success you deserve? The following “5 Steps to becoming a Success Magnet” will give you a formula to manifest the success you desire and the success you deserve. This five-step formula comes from my direct experience of having been a psychologist for 20 years and a business coach for real estate agents for 15 years. Step 1 – Getting Clear about What You Don’t Want This is a very important step, because when you’re clear on what you don’t want, you have contrast, or a springboard to jump off into deciding what you do want. It’s so easy to come up with the list of what you don’t want; it’s all those things you’ve been complaining about. Let’s get them out of your head and onto paper shall we? Get out a piece of paper and about a half an inch from the top draw a horizontal line. Then down the center of the page draw a vertical line. You now have two columns. For the heading of the left-hand column write, “What I Don’t Want.” Jot them down in your left hand column the things you don’t want. If you are like most of my clients, then your list would look something like this: I Don’t Want: • Flaky, difficult clients • Transactions that fall through • Inconsistent income • Working long hours • Having to generate leads • Not being well received on the phone • Negativity The problem with having these “don’t wants” circulate around in your mind day after day is that they build a negative vortex and before you know it you end up attracting what you don’t want. Step 2 – Notice What You Do Want Now that you’ve made your list of “don’t wants,” it will be very easy to make your list of do wants. In the right-hand column, write down all the things that you do want. If you’re like most of my clients your list will look something like this: • I want motivated, decisive, qualified clients • I want transactions that flow easily and effortlessly • I want to magnetize my ideal clients • I want (fill in the blank) amount of income each month • I want to have fun and work reasonable hours Not only is this a “wish list” but also this is a notice to the universe of your intentions. Step 3 – Visualize and Feel Visualizing is utilizing this body mind connection. We often think that it’s not good to daydream or that it’s a waste of time. But if it’s a directed daydream in which you are focusing your attention and imagining that you’ve achieved that result, you are really stepping into that visualization and experiencing what that feels like; then you are magnetizing that to you. There is more to the process, obviously because action is always needed. It’s really a matter of balancing a success mindset with inspired action. Step 4 – Clear Your Mind of Self-Limiting Beliefs What if you wanted more money but had beliefs that were anti-money, such as, “there’s never enough money”? If we hold the belief “there’s never enough money” in our subconscious mind then that will become our experience. You need to clear that belief. If you have self-limiting beliefs, you can replace them with the empowered belief, “I have a valuable service to offer, and people are happy to hear from me.” I don’t want to imply that this is a quick fix, but I want to let you know that when you’ve done the reprogramming work on yourself that is what you will want to focus on. Remember, when you’re radiating a positive attitude, you are magnetizing what you desire and what you deserve. Step 5 – Take Inspired Action. What does this mean? Take action that comes from your heart; take action that inspires you, take action that comes from your intuition. This is the difference between simply going through the motions, or really putting your heart into it. I was working with a client the other day who was feeling a lot of resistance about prospecting. Even though she wanted to do it to build her business, she kept feeling bored with routine, and lacked the spark that was really on authentic part of her. I guided her into a process to help her to get clear about what she needed to bring the spark back into her lead generation activities. It turns out that she needed three things: 1. Flexibility: she wanted to start her prospecting at different times in the morning, instead of a set “I have to start prospecting at 8:30 AM.” 2. Variety: she didn’t want to call the same categories of people day after day. She wanted to mix it up, to work with different categories until she could feel some excitement about calling these people. 3. A day off. For her to take inspired action, she found that it was necessary to give yourself permission to take a day off from prospecting each week. When you got clear on what you need to take inspired action, your resistance will disappear. Here's a free business plan creator to get you started!

If you don't remotely know how or where to begin with building or re-building your business, come work with us. We already have systems in place that do it all for you!

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

Suzanne O'Brien
(313) 516-6644
suzanneo@realestateone.com

July 2012 Local Real Estate Market Update

July 2012 Local Real Estate Market Update The market is showing the same good news we have been seeing all year. The current housing recovery is riding on three core factors: low home prices, historic low interest rates and increased consumer confidence (i.e. a stabilizing Michigan economy). There has been a slight slowing in the pace of growth, which can be attributed to a combination of the time of year and decreasing consumer confidence. Of the three core factors, the economy/consumer confidence is the fuel for growth. We have had low prices and rates for over three years but it wasn't until consumers became more confident of their economic stability last fall that the market took off. The ideal recovery follows stable economic growth, interest rates below 6.0% and quickly rising home values. The odds are that’s where we’re headed. Quickly rising values are necessary to generate the home inventories needed to meet buyer demand. If the economy falters and/or rates rise too far, that will take the excess buying power away, which will delay the housing recovery. In all markets and price ranges, June showed the strongest indicators over the past two years; a low in the Months Supply of Inventory (4.1 months), a low point in the number of homes available for sale, a peak in sales for properties on the market less than 90 days, and a high point in median home values. It was, for SE Michigan, also a high point for the percentage of homes for sale that have been on the market for over 90 days, which shows the continued growing gap between homes priced right for the market and those that are not (85% of all buyers continue to chase 33% of the available homes). Moving more overpriced homes to market pricing is the quickest way to satisfy buyer demand. On average, homes on the market in excess of 90 days are overpriced by 15%. The percentage varies a bit between markets and price ranges (NW Michigan 13%) so most homes that have not had an offer in 90 days in most any market (including NW Michigan) will require a significant price reduction to attract buyer interest. For example, if the true market value is $95,000, it will attract attention if priced between $95,000 and $100,000, above that, crickets start to chirp. The average over 90-day listing would be at $115,000, so they would need to drop to $100,000 to begin to see the activity they need. The best advice we can give sellers is to give the market a try. Home values are rising and homeowners may be surprised by what the market has to offer as it continues to improve. With inventory low, now is the time to make well-priced properties stand out from the crowd. We were all very proud to be named one of the top work places in Michigan this year so be sure to fill out the Top Work Places survey to carry on our tradition of excellence. Also, our First to Know products continue to get great feedback for keeping our clients abreast of the market, so if you have not signed your clients up, give it a try (e-mail, mobile, text or voice).

Here's a free business plan creator to get you started!

If you don't remotely know how or where to begin with building or re-building your business, come work with us. We already have systems in place that do it all for you!

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

Suzanne O'Brien
(313) 516-6644
suzanneo@realestateone.com

Some Will, Some Won’t, So What!

Some Will, Some Won’t, So What! Posted By susanne On July 18, 2012 @ 3:10 pm In Best Practices,Business Development,Coaching,Marketing,Today's Top Story I can think of no other profession that’s as closely associated with the term rejection as a career in sales. You might say that rejection is as natural to a salesperson as trail dust is to a chuck wagon cook… it comes with the territory. In fact, frequently the first two orders many new sales reps receive are “get out and stay out!” The sales profession can be financially and personally rewarding for those tough-minded salespeople who have developed the capacity to keep rejection in perspective. How well do you take rejection? Your ability to persevere in the face of rejection is a key factor in determining your income potential and career longevity. Obviously you can never totally eliminate rejection from the selling process, however, there are actions you can take to reduce the frequency and minimize its mental and financial impact. I am absolutely convinced that the best antidote for taking the sting out of rejection is to prospect with greater intensity and qualify more effectively. Prospecting for new business is critically important and for the majority of salespeople, it is the most challenging and stressful aspect of their profession. Successful sales reps are proactive and recognize the importance of prospecting for new business on a daily basis. When you don’t have enough prospects, the tendency is to shoot yourself in the foot by down-playing the needs analysis and qualification process. It’s like putting lipstick on a pig… it’s a waste of time, and it irritates the pig. By having more prospects to work with, you automatically water-down the impact of any single “no sale” and are far more likely to qualify your prospects realistically. Improper qualification is in direct relationship to increased rejection, it’s a self-imposed, vicious cycle. At the end of the day, sales, like baseball, is a game of statistics. A baseball player gets paid by the number of times he hits the ball, not by the number of times he strikes out. Keep score and know your sales effectiveness numbers so that you can improve your batting average. When a salesperson experiences a “no sale,” there’s a common weakness to point fingers and look for mitigating circumstances such as a bad economy or a lower-priced competitor, when in reality, it just might be them. It’s appropriate to take rejection personally if you learn from the experience and view rejection as nothing more than a feedback system. Top producers look at rejection as merely a wet stone that allows them to hone their presentation abilities and sharpen their people skills. So, the next time a prospect says no, just remember that you can profit from the experience and that… some will, some want, so what! Here's a free business plan creator to get you started!

If you don't remotely know how or where to begin with building or re-building your business, come work with us. We already have systems in place that do it all for you!

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

Suzanne O'Brien
(313) 516-6644
suzanneo@realestateone.com

Successes June 2012

Here's a free business plan creator to get you started!

If you don't remotely know how or where to begin with building or re-building your business, come work with us. We already have systems in place that do it all for you!

The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.

Suzanne O'Brien
(313) 516-6644
suzanneo@realestateone.com