A full 53% of our business last year was potential short sales; 13% sold as short sales and 40% of which became foreclosure inventory for all of the REO agents we envy so much because we didn't get to them before they became foreclosures. That short sale percentage in just the first part of this year has already increased from 13% to 23%. Now that HUD and HAMP have loosened their criteria for qualifying and offer from $1,000-$3,000 in incentives to the homeowner to do a short sale, those numbers are even more likely to increase. The following is a sure fire way to build your listing inventory and carve out a huge chunk of market share and earnings for yourself this year.
Step 1: Identify the cities you wish to work in
Step 2: Secure an account with access to the legalnews.com in the counties
those cities reside. (Our office has an account for the tri county area for
all agents to access)
Step 3: Login to your account on legalnews.com and click advanced search in the top
right of the screen
Step 4: select Forclosures, select city from the pull down menu, and then type in the
city you wish to research.
Step 5: select dates for just the previous week in the "First Published" area. (The
earlier you reach someone in this circumstance the more likely they are to
still be living in the home.
Step 6: Click search
Step 7: Scroll down to view the results; then click download to excel spreadsheet
Step 8: Open another window and go to Switchboard.com; then click find a person
Step 9: Click on reverse lookup
Step 10: Input the address of one of the results and click search. (If there is a
number listed, it will appear)
Step 11: Pick up the phone and call them. Let them know that you would like to help
them make a good decision to minimize the damage this situation is causing.
Empathize with them and let them know that they are not alone and there are
several people in their same circumstance
Step 12: Repeat daily for each city you are planning to build your business within
If you would like some direct - live coaching with this, feel free to contact me and I will be happy to walk you through it.
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Wednesday, March 23, 2011
How To Find Unlimited Listings
Posted by Suzanne OBrien at 5:56 AM
Labels: 2011 Expert Advice, Business Plan, Detroit Area Home Sales, Michigan Realtors, Real Estate, Real Estate Coaching, Real estate news, Real Estate Trends, Realtor Training, Social Media Success
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